Please use a supported version for the best MSN experience. Canada suffers 1st defeat at para-hockey worlds cbc.ca 3 days ago CBC Sports Canada's national teamwas handed its first loss at the 2017 world para-hockey championship on Monday, losing 2-1to theundefeated U.S. team. Canadacame upshortin what was itsfifth defeat in the last six meetings against the Americans. Tyler McGregor, who has seven goals and 12 points in the tournament, opened the scoring bygiving Canada a1-0 lead late in the firstperiod. Canada had gone relatively unchallenged through the first three games of the tournament and outshot the Americans5-1 in the first period of Monday's action inGangneung, South Korea. However, Canada's shutout streak of over 206 minutes ended when U.S. playerNikkoLanderosbanked a power-play goal off Canadian goalieDominic Larocqueto tie the game up in the second period. Up until this point Canada had outscored itstournament opponents 36-0 in games against Norway, Italy and host South Korea. The U.S. would score the go-ahead goal just under three minutes later when Declan Farmer put another puck pastLarocque after splitting the Canadian defence. Despite Canada's12-8 shot advantage, including multiple opportunities in close to even up the score, Canada failed to find the back of the net in the third period. McGregor and fellow Canadian teammate Billy Bridges both had scoring opportunities late in the final frame, with four of the team's final five shots coming in the last three minutes of play. "It was a good game, very whey protein new zealand canada physical and high-paced," Canada head coach Ken Babey said. "We didn't capitalize on our chances.
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But theres actually been surprisingly little innovation." He adds:Its off trend. There are very few organic or paleo options [eg. grass-fed], and most products are still sold in big canisters with candy-inspired flavors like cookies and cream or salted caramel, and a lot of the marketing is still to the 1980s body-building set. We knew that if we wanted to get into this space, wed have to be different and look different. Grass fed whey + whole fruit powders On the being different front, Levels uses grass-fed whey protein and blends it with freeze-dried whole fruit/veg powders [as opposed to drum- or spray-dried powders], providing a full serving of fruit/veg per serving. The fruits/vegetables provide the flavor, so we dont have to add natural or artificial flavors to make the product taste acceptable," says Niemann, who launched Levels earlier this year."We can label the powders as whole fruits because that is what they are, just freeze dried whole fruits that have been ground into powders, so we have a very clean label." Each serving of Levels grass-fed whey protein includes a serving of fruits and/or vegetables On the looking different front, Levels (a name Niemanns girlfriend came up with) markets its products in a big 5lb box (as opposed to a cylindrical tub) with a modern, clean design (which Niemann created himself), but also offers single serve sachets to encourage trial. More than halfof Amazon users have Prime membership now And so far, says Niemann a runner up in Food Vision USAs 2016 trailblazers challenge - the strategy is paying off. Weve only been on the market for a couple of months on Amazon and via our own website, and Im really encouraged by the sales and the feedback [via reviews on Amazon]. The top comments are people love the flavors of the fruit and the super-clean packaging. Were going to approach brick and mortar outlets but for products like this, online really works well, especially to start with. Amazon is eating up many traditional bricks and mortar retailers and more than half of Amazon users have Prime membership now. Consumers are looking for grass-fed meat and dairy So whos the target audience for Levels ? Blake Niemann: Start-ups should go deep before they go wide when it comes to distribution We are looking for consumers that buy grass fed dairy or meat, cross fitters, people looking for organic and grass fed, and people already in the category that want to trade up," says Niemann, who says there are other brands[Naked Whey, Natural Force, ProMix, Reserveage etc] offering grass-fed whey,but they are still using traditional flavors and packaging formats. So what lessons did he learn from his previous food start up (quinoa-based snacking brand eatKeenwa )? Lots of things, says New York City-based Niemann, who majored in global supply chains & operations management at college, and says spending time on due diligence to ensure that the manufacturing partners you work with meet the highest standards is critical for early stage companies Go deep before you go wide Perhaps the biggest learning, however, is the importance of going deep before going wide, building steadily and not spreading yourself too thinly when youre going into bricks and mortar stores, he says.
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